July 8 th
The Dandelion Theory of Social Media

It’s not for the faint of heart.
Building, monitoring and managing your online reputation can be a bit complex – at the start. And even in the middle. It does get easier, but having someone point us in the right direction can really save us a bucket of frustration and wasted time. For sure, the deliberate use of social media to build business isn’t for slackers.
In our fourth and final conversation of this series on The Virtual Meeting Coach Show, Matt Sweet, Rene Fabre and I talk about dandelions and Malcolm Cecil – and what we’re really accomplishing with all our social media participation. Besides wasting time and scrambling our brains.
Dandelions? Who in the #$@% is Malcolm Cecil? And what do things like that have to do with helping people find you and your professional services on the internet or put money in your pockets?
Masters of the Obvious
Matt and Rene, two wild and crazy internet marketers for the Pacific NW region of Ticor Title, call themselves “Masters of the Obvious.” But it’s not true. They’re musicians who see patterns where some of us can’t. And God knows, most of us could use some help making sense of how we might ever make a living out of our Twitter, Facebook, and LinkedIn interactions. Not to speak of all the rest…

Our conversation in this fourth and final segment is rich with metaphor – and some powerful visual analogues. We talk about StepRep and how you can use it to help Google track all your dandelion seeds back to their source – you.
We hope our dialogue inspires you to participate both more creatively and more sensibly in online communities where, as Matt is fond of saying, “Conversations are markets.”
“Like, love or hate this show? Can we improve? Tell us!”