December 14 th
What Matters Now – On the First Day of Christmas My True Friend Gave To Me…
It’s no secret to my friends and regular readers of this blog that I love Seth Godin. For years, I’ve loved Seth’s crazy, irreverent approach to getting people unstuck and into action about what matters most. He’s direct, creative, and funny as hell. And, at the same time, he suffers no foolishness… which is extremely helpful to me. His intelligence just cuts right through excuses, leaving the scraps on the floor in a heap.
This morning, Rene Fabre passed me a link to “What Matters Most” with a message that said, “Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around.” Amen, Brother Love!!
It turns out that “What Matters Most” is a sweet, FREE book Seth compiled from the thoughts of a bunch of other smart folks. And Seth’s set it up to see how fast his fans can make it viral. I think he said he’d like to see how fast 5 million people could get it.
I’m playing. Here’s a copy you can enjoy right here, right now.
If you like it enough to pass it on, feel free to
1) send others a link or a Tweet that they can read it here,
2) embed it in your blog
3) download it for yourself from Scribd
4) print a copy and pass it out for free on the street
5) anything else you can think to do with it for FREE.
On the 1st of Christmas, my true friend gave to me…a frrreeee e-book copyyyyyy…. Enjoy!


