It’s not for the faint of heart.

Building, monitoring and managing your online reputation can be a bit complex – at the start. And even in the middle. It does get easier, but having someone point us in the right direction can really save us a bucket of frustration and wasted time. For sure, the deliberate use of social media to build business isn’t for slackers.

In our fourth and final conversation of this series on The Virtual Meeting Coach Show, Matt Sweet, Rene Fabre and I talk about dandelions and Malcolm Cecil – and what we’re really accomplishing with all our social media participation. Besides wasting time and scrambling our brains.

Dandelions? Who in the #$@% is Malcolm Cecil? And what  do things like that have to do with helping people find you and your professional services on the internet or put money in your pockets?

Masters of the Obvious

Matt and Rene, two wild and crazy internet marketers for the Pacific NW region of Ticor Title, call themselves “Masters of the Obvious.” But it’s not true. They’re musicians who see patterns where some of us can’t. And God knows, most of us could use some help making sense of how we might ever make a living out of our Twitter, Facebook, and LinkedIn interactions. Not to speak of all the rest…

Our conversation in this fourth and final segment is rich with metaphor – and some powerful visual analogues. We talk about StepRep and how you can use it to help Google track all your dandelion seeds back to their source – you.

We hope our dialogue inspires you to participate both more creatively and more sensibly in online communities where, as Matt is fond of saying, “Conversations are markets.”

“Like, love or hate this show? Can we improve? Tell us!”

Still working out the kinks with Blip.tv and embedding the show here in the blog. Sorry for any confusion this last week!

This is episode 2 of 4 conversations I’ll be having with Matt Sweet and Rene Fabre, two wild and crazy guys who work for Ticor Title Company up here in the Pacific NW.

Our conversation this time focuses on the seriously important topic of online reputation management and how we can all help make Google smarter and smarter about us and our businesses so that Google can make it easier and easier for the people who need us to FIND us online. Matt and Rene are helping Realtors make sense of how they can optimize their social media participation so that “search-savvy” home buyers can find them easily when they need them.

You don’t have to be a Realtor to make great use of the tips and tricks these guys are sharing. Any independent business person needs to know how to do these things now. So, listen up!

We had this conversation in a vYew room again and we’re all hoping the graphics help make the things we talking about clearer for you. This is an experimental format for all of us and we’d love to hear your thoughts about how it works.

Take a look/listen and let us know what you think.