The Virtual Meeting Coach

Opening day of the Madhatters Tea Party 6-Week Virtual Meeting Camp went just about as I’d imagined it would. Wild. Crazy. Full of surprises. And a little on the chaotic side for the first 15-20 minutes.

How else would you expect things to go with a gang of mostly inexperienced virtual meeters, coming from a dozen different frames of reference, with wide-ranging computer literacy, using both PC and Macintosh computers, and connecting through a free teleconferencing line and a full-featured multi-media virtual meeting room at the same time? And did I say most of them were middle-aged women?

As the Madhatter of Madhatters, I was utterly delighted by the whole event! It was the quintessential Virtual Madhatters Tea Party!

When it was over, participants’ feedback reflected various levels of cognitive overload … and excitement …and curiosity …and a desire for more!

I had a debriefing conversation about the first Madhatters Tea Party today with my colleague, friend, and former client, Tom Carroll, founder of EvolutionaryLearning.com.

Tom’s lifetime of research mapping human excellence and designing strategies to rapidly transfer that excellence from one human to another (and another and another…) has inspired me since we met a decade ago in Austin, Texas. When I first met Tom, he was a Senior Performance Consultant at International SEMATECH where he and his colleague, Mike Bown, helped semiconductor engineering and wafer fabrication teams make the most of their full human capacities in a high pressure, multi-company, multi-cultural consortium whose mission was to ensure that the US get ahead – and stay ahead – of the rest of the world in the development of semiconductor technologies.

These days, Tom has moved into his own consulting practice where he continues to research and test ways to help human beings perform better, faster, and cheaper in a variety of industries where the competition is tough and stakes are high.

At my request, Tom was a participant/observer during the first Madhatters Tea Party and I’ve asked him to continue observing. I’ll be publishing a series of our “behind the scenes” debriefing conversations here on the blog to help the Madhatters and the Virtual Tea Partiers – and anyone else who’s interested – get some background context for the experience-based-learning they’re doing.

I hope you find  something useful for yourself in this dialogue and, as always, I’m interested in your thoughts and feelings. Please feel free to comment below.

This first conversation is focused on Tom’s perceptions about the Virtual Tea Party and explores some of my assumptions about the language and culture of virtual meetings. Out of my training in educational psychology and anthropology, my personal experience teaching ESL and cross-cultural communication, and my research and testing of hundreds of virtual meeting technologies over the last three years, I have come to believe that immersing people in a learning experience that is both safe and serious is the only sound way to help human beings quickly build the literacy and fluency each of us needs in order to make the most of new, online meeting tools.

In this economy, the stakes couldn’t be higher – particularly for independent business people with high-value services to sell.

I’m completely convinced that once we understand how to use them, virtual meetings can allow teachers, trainers, coaches and consultants to lower costs while providing more and better service.

Give a listen. And by all means, feel free to share what you think…

What the #$&($# is a Virtual Madhatters Tea Party?

Everyone knows how to behave and relate in a traditional meeting environment. We’ve been doing it all of our lives. It’s comfortable. It’s familiar. We have protocols. We have Robert’s Rules of Order, for heaven’s sake.

Live, online meetings have introduced a whole new meeting culture – one that takes time to make sense of. One that takes work to become familiar with. Software developers have spent a long time planning for and investing in new, synchronous meeting technologies. They’re spending a fortune advertising them. But the truly astounding thing is how little has been done to address the deep culture change required for human beings to shift into new, online meeting environments.

It’s like a conspiracy of silence that makes no sense to me.

So, I’m a bit of a drama queen. And I’m more than a little fascinated with Web 2.0, collaborative technologies, and the promise of live, synchronous meeting tools. There’s never been much about me that anyone would call “normal.”  But when I moved from Austin up to a small town in southern Oregon, and launched into three years of research and testing of virtual meeting tools and strategies, I never expected to turn into a Madhatter. But I did.

And yesterday – just like a Madhatter – or maybe the Pied Piper – I led a cadre of experienced facilitators, trainers, coaches, and consultants right off the cliff of well-known face-to-face meeting practices into the free-fall of immersion in a live, multimedia virtual meeting. It was a wild and crazy experience! And, judging from their immediate feedback, they got out of it just what I’d hoped they would – all their pre-existing notions of how human beings “should” behave and communicate were flushed out of the dark corners of their minds and deposited on the virtual “table” for us to examine and learn from. Oh, goody! In times like this, that’s just what highly experienced professionals need to be doing, because…

“If you always do what you’ve always done, you’ll always get what you already got.”

So, yesterday we used DimDim in a fishbowl kind of format together with a separate teleconference line at Freeconferencing.com that wasn’t as reliable as I might have wished. But I promised the participants that the program would focus entirely on the use of FREE virtual meeting tools because I truly believe – based on my own personal experience – that buying a license for a virtual meeting tool before you really understand the NEW DYNAMICS OF THE CULTURE OF VIRTUAL MEETINGS is an exercise in futility. And expensive to boot.

The best way to learn any new language – or any new culture – is to be fully immersed in it. And that’s what the Madhatters Tea Parties are doing: dunking the participants and their friends head first into a whole new culture.

Over the coming weeks, as we share Tea Time online on five Monday afternoons, the group will be opening to meeting with others in new ways – ways that we can’t meet face-to-face. They will be examining assumptions about dia-logue and collaboration strategies. And they will also be developing new professional skills – and new ways to deploy old professional skills – while we are, together, immersed in a series of new kinds of meeting environments, testing some new ways to coach and consult with others at a distance.

I’ll be blogging about what I’m noticing as we move through the Virtual Tea Parties. I hope regular and new readers will feel free to get into the conversation around this folksy kind of ethnographic inquiry I’ve gotten into. It’s a wild and crazy ride! And I’m lovin’ it!

If you want to read more about the programs – and possibly become a Madhatter yourself during the summer session, go here. I’ll be posting a new video for the 10-Week Madhatter Group Coaching Program later this week on the Virtual Meeting Startup site along with a more extensive written description about the program.

Coming up on Monday, April 19th: the anniversary of Timothy McVeigh’s bombing in Oklahoma City and a Tea Party gun rally on the Mall in Washington.

For weeks I’ve been hearing Yeat’s “Second Coming” in my head.

Also on Monday afternoon, at 3:30pm PDT, I’ll be launching the Madhatter’s Tea Party 6-Week Virtual Meeting Camp. You can still sign up until noon, Sunday the 18th.

Of course there’s always darkness simmering in the bestial recesses of the Monkey Mind. I’m committed to rising above it, friends. Let’s use the internet to connect across space and time in real-time, not to divide us further.

Yes we can.

When adults need to learn something new, they either welcome training/coaching/consulting opportunities – or they shy away from them. There’s not much middle ground.

When we look at the facts about formal learning, it’s no wonder there’s a divide like this. Whether we happen to be people who enjoy it – or not – formal training, coaching and consulting just don’t seem to improve people’s real-world performance of most things. Real life situations have so many more variables in them than even the most engaging workshops or simulations. People have a hard time translating great new information into great new performance.

The training, coaching, or consulting outcomes we set are often poorly realized because once we’ve transferred our “expertise,” we and the other parties move on. We go back to the real world. This means we’re no longer shoulder-to-shoulder with each other. Then, when clients run into problem situations in the real world – and need some brief, over-the-shoulder support for skilfully applying new principles or routines we’ve suggested – we’re not around. And they fail. The sad part us that clients are often too busy to take time to learn from their failures. So, even if they’ve mastered an acronym that enables them to recite by heart the new principles, new information, or new routines we shared, their performance doesn’t change much. Rats.

Besides hanging our heads or complaining, what can we do about this?

I suggest we make more frequent use of free virtual meeting tools to support clients in “informal” learning environments.

There must be hundreds of ways we can do this! This morning, here are a half-dozen ways I can think of right off the top of my head. I bet you can come up with a half-dozen more!

1. When someone is learning to use a particular piece of software or a complex website, you can do a quick desktop share to demonstrate, specifically, how you use the program or what you find most useful about a particular website. (You could also make a quick screencast and share it asynchronously, if you can’t get together in real-time and share some back-and-forth dialogue while you’re “showing and telling.”)

2. Skip the lectures and the production of accompanying “manuals” and simply publish process “checklists.” Then offer a series of short, conversational virtual meetings to explain/expand the process steps. Be sure to allow sufficient time for the back-and-forth people need to master the sequencing of new routines. Also be sure to allow for time to talk about what’s important to them about making changes to their habits. Everyone needs to establish their own sense of the meaning and purpose – to them – for changing things.

3. Develop a regular 30-minute “mentoring” meeting and use it to troubleshoot specific documents, images, videos, or other “evidence” that a mentee doesn’t know how to respond to as effectively as s/he would like. Call this meeting “Coffee with Susan (or Mike)” and schedule it for the same time every week or two weeks so both mentor and mentee can count on enjoying a cup of coffee while they get smarter about something tricky.

4. Host regular 8-minute virtual brainstorming routines to help clients, coworkers, teammates find new ways to solve specific real-world business problems. Invite the person with the problem to take 3 minutes to describe what it is that has him/her stuck. Turn the description of the situation into a simple question and ask the person with the problem to type that question onto the whiteboard. Then take 5 minutes for everyone participating in the VM to type their ideas onto the whiteboard as quickly as they can think of them. (Or open a Google Document and use it to capture everyone’s responses.) No evaluating, no discussion. No analysis. Just use one – or more – whiteboards to capture ideas as quickly as people spit them out.

Brainstorming works best when there’s little or no cross-talk permitted. Just “popcorn” the ideas aloud and capture the words in text. When 5 minutes is up, quit. Just let the person with the problem take the offerings offline and decide later how to use them. Stop promptly after 5 minutes and let someone else take a turn. Or come back later if you’re in a hurry. Online brainstorming can be a fun and creative “break” that people look forward to if you set a ground rule that you’re going to get in, do it, and get out – without belaboring anything.

5. Create a WIKI or a project team space (using vYew or Wiggio or Basecamp) where people can share their thoughts whenever they have time (asynchronously) and also at a regularly scheduled private live virtual meeting (synchronously).

Give everyone permission to add whatever they like to the online space. Ask a team member who’s not a control freak to “manage” the space so that it doesn’t get too cluttered. (But it’s important not to worry too much about the working-studio-look, either.) Active project spaces are great for just capturing and holding documents, photos, videos and links that people are finding useful and posting them quickly where others can find and use them in their work. It can be helpful to use part of your weekly (online) team meeting to “tour” the project space together and “survey” the riches. Take 5 minutes to hear from whoever parked things in the space during the week to say a few words about what they think is so valuable about the items that they added them to the workspace. If others agree they’re finding something useful, it stays. If not, it goes. Simple housekeeping.

6. Use virtual meetings for OJT (on job training). Set up a rotating schedule of short briefings that trainees/learners can attend. Use short videos or PDF text files to display content that can and will be repeated, but use the whiteboard and text chat and VOIP tools in the virtual meeting space to briefly discuss questions and concerns that come up for trainees/learners as they watch the video and/or read the text file.

Making changes or improving performance requires adults to master new information, new principles and new routines. But learning while we’re working also requires us to create and absorb the purpose of new routines so that we can make the most effective non-routine choices when unexpected or unplanned circumstances occur.

Scheduling a deliberate series of short online meetings based on various OJT learning topics allows trainers, coaches, and consultants to support both formal and informal change processes over the whole span of time it takes people to make lasting changes.

What are some ways YOU could use virtual meetings to support adult learners, clients, and co-workers in their ongoing ‘informal’ change processes?

You don’t have to write a dissertation about it. Just popcorn your ideas out below as comments. Why not use this space to do a little ‘informal’ learning right out in public?

After all, a blog is nothing more than an asynchronous meeting of the minds. N’est-ce-pas?

I don’t know about you, but when I tuned in to watch the ball drop at Times Square and I saw “2010″ show up and start flashing, I had a feeling I’ve never had before.

It was really something to see “2010″ because it’s a whole new kind of number than 1980 or 1999 or even 2000 or 2009. I don’t know how to describe the difference for me except to say that I hadn’t imagined living in a time when the date looked like that. Maybe you know what I mean…

So, we’re really not in Kansas anymore. We’ve actually entered the SECOND decade of the 21st Century. And, by the looks of things right now, it’s going to be a challenging time for all of us. We’re going to need new ideas, new strategies, new blood, and new tools to move ahead with grace in this undeniably “globalized” information economy.

As you contemplate the road ahead, it’s OK not to be a maestro of virtual meetings. It’s totally OK not to even feel very comfortable participating in them! It’s even OK not to put some attention on uncovering ways you could use virtual meetings to help your clients’, your customers’, and your suppliers’ lives easier using virtual meeting technologies.

Oh, what’s that? You’d like to? Well, go right ahead, that’s OK, too.

And, while you’re at it, if you’re local (meaning within a 50 mile radius of Ashland, Oregon), you might want to take advantage of a live, hands-on workshop I’m offering that will take you from zero to 100 using your netbook or laptop to work from anywhere with ease, confidence, and competence – even if you’ve never used a mobile computer. Yes, you, too, can be working from coffee shops (and using WIFI to meet with your clients around the globe in virtual meeting rooms) in just 4 weeks. Yes, you read that right – in 4 weeks.

In just 4 weeks, you can change your experience of computing from feeling isolated, frustrated, confused – and much more expen$ive than you would like – to using a cheap netbook or laptop to work quickly and easily, and have a lot more fun working MOBILY than you ever imagined. What’s more, making that 4 week investment, you will be equipping yourself to work independently and cheaply for many years to come.

I’ve got just 5 seats left in “Up, Up and Away,” and I would love to have you in one of them. You can read more about the workshop in the brochure below. The next session begins January 18th, here in Ashland, and runs 4 consecutive weeks from 3-5pm upstairs at the Rogue Metaphysical Library.

It’s OK not to enjoy computing and it’s also OK to take time this month to pick up the essential skills and attitudes you need to use an inexpensive netbook or laptop and FREE online software to make your way forward in this brave new world of 2010…and beyond.

If you want more information than the brochure provides – or you want to discuss a “partial cash” offer with me – feel free to phone me at 541-488-7942 this week. I mean it: there are only 5 seats left. Want me to put your name on one of them today?

Up Up and Away Trifold Brochure

Standing in line at the market this morning, waiting to pay for my milk and muffins, I couldn’t help laughing out loud at the tabloid and magazine headlines promising fifty ways I could lose the body I’ve created with my choices over the last 6 weeks of holiday parties.

* 10 Best Weight-Loss Pills
* Strip Off 25 Lbs in Just 20 Days
* Drop 4 Dress Sizes Before Valentines!
* Revitalize Yourself for the New Year – in 1 Short Week
* 5 Exercises, 10 Minutes, 15 Days to Washboard Abs

You know this stuff! Maybe you still believe one of these will work…I don’t.

I’m old enough – and 2009 was tough enough – for me to skip pretending that one more quick recovery scheme will deliver anything but disappointment when it comes to my health. Or health care reform ;-(.

A Trustable Resource For Your 2010 Care-For-My-Health Plan
On the other hand, I am so excited about a live, online telehealth resource called EMindful that I want to open 2010 with the interview I did recently with the visionary founder and CEO of Emindful.com, Kelley McCabe, and her web class producer, David Lessak.

The interview runs about 35 minutes and it explores Kelley’s invention of Emindful and some of the ways she and David are using virtual meeting technologies to deliver a variety of telehealth services – including mindfulness training and live yoga classes.

(A MILLION THANKS! shout-out to my friend and partner-in-virtual-meeting-adventure-games, Tom Carroll, of EvolutionaryLearning.com, for his help recording this conversation with Kelly and David and helping me get it posted!)

WHAT A DELIGHTFUL IDEA! USING YOUR COMPUTER TO DO YOGA!
Among the handful of high-quality telehealth resources offered at EMindful, the one that impresses me most is the live online yoga classes with Kirpalu-trained yoga instructors.

Here’s a little screencast that shows briefly what an Emindful yoga class looks like.

While you may never have considered using your computer to do yoga, having the opportunity to work with a live, online instructor offers many benefits – distinct from using VHS or DVD recordings of yoga routines. Just off the top of my head, here are five:

1. You can develop a relationship with a live instructor who varies your daily practice – instead of leaving you repeating the same few postures over and over on a tape.
2. Both before and after class, your live instructor is available to answer individual questions about specific challenges you’re facing in your practice.
3. You can practice anywhere you can get online, using a desktop or laptop computer.
4. If you can’t attend a live session, you can access the class archive at a later time in the day to do the class when it’s most convenient for you.
5. If you don’t live within walking distance of a high-quality yoga studio, you can walk-your-talk about lowering your carbon footprint by not driving all over town for a one-hour daily class.

Access and Convenience
Despite the phenomenal growth of yoga and other Eastern health practices across the US, substantial chunks of the population still lack access to well-trained instructors. Not just in rural areas. Access issues abound in traffic-jammed urban areas, too. Some groups that could benefit from Emindful’s yoga workshops and classes include:

1. People whose jobs require them to travel so much that they can’t attend local classes at regular times and build up a steady relationship with a knowledgeable teacher.
2. Mothers who are temporarily home-bound caring for young children.
3. Aging Baby Boomers – or other caregivers – who are providing care for seniors and can’t leave them unattended for long.
4. People with transportation issues that prevent them from getting to regular local classes.

If you’re in one of these groups – or you know people who are – and you’d like for yoga to play a bigger role in your 2010 Care-For-My-Health Plan, I hope you’ll check out Emindful this week and take Kelly and David up on one of their special offers.

Emindful is certainly stretching the limits (sic) of what can be accomplished with virtual meeting technology – and that’s exciting! I’m wishing Kelley and David great luck in 2010 will be keeping an eye out for new offerings from them in the fast-moving connected health and telehealth markets.

What else can people do in virtual meeting rooms? We’re only beginning to scratch the surface, aren’t we? What a decade this is going to be!

I just learned about a new virtual meeting tool that makes it easy to have virtual meetings – of all sizes – in virtual reality.

Of course we’ve been able to use Second Life this way for several years already. But many people find Second Life too complex and a little too immersive for their tastes. I’ve been one of those people myself. I just couldn’t see the ROI for taking the additional time to create scenes and develop avatars. I like everyday 3D reality a lot and I want to get off my computer and get outside as often as I can. Besides, I really like getting things done quickly with people I don’t happen to be co-located with. So, before now, virtual reality meetings just haven’t been nearly as interesting as being able to quickly see and hear other people in something closer to our everyday reality – using VOIP and webcams and whiteboards.

But today, on a tip from Jane Hart, I wandered over to Assemb’Live and I have to say, I’m curious enough about the simple frames and navigation they’re offering that I signed up for a test drive. On first inspection, it looks like the developers have been thinking about what I would call “meeting culture” in the same ways I already think about it. Meeting setup and invitation processes follow the same kinds of protocols as other meeting tools. Webcam participation is still possible. Voice is fully integrated into the participation process. People attending your meeting can participate fully with you – and you can manage the sound if you need to. Being able to choose from a simple set of templates for scene setting simplifies the experience of hosting. This leaves more time to think about what you actually intend to accomplish with your meeting – beyond just having fun playing with each other.

My imagination is provoked and my curiosity piqued – but not overwhelmed – by the possibilities in Assemb’Live. I’ll need to go inside and spend some time before I say more. If you’re looking for more virtual reality in your virtual meetings – and your attendees would enjoy that, too – you might want to give Assemb’Live a spin. If you do decide to try it, please leave me a comment below and I’ll come experiment with you over the next 30 days.

And, hey! Merry Christmas and a Happy New Year to you, too!!

A Report From the Field

This fall, I piloted a 4-week, face-to-face, hands-on Cloud Computing course for seniors and aging Baby Boomers who aren’t yet ready to call ourselves “Seniors”

I call the course, “Up, Up and Away,” and I promise to take people who are frustrated with their desktop computing experiences from hair-pulling to happy smiles and thicker wallets in just four weeks using a cheap mobile computer and Cloud apps. The first folks who signed up were my neighbors in the Mountain Meadows Community in Ashland, Oregon. In four weeks, participants made faster strides than even I had anticipated!

I took their performance as affirmation of three things:

1) The course design is sound and provides a useful scaffold for people who want to create a whole new relationship to computing to do so in just 4 weeks
2) Seniors can and do learn new tricks a whole lot faster than people might give them credit for
3) Mobile computers and Web 2.0 Cloud apps are going to change all of our lives – not just the lives of young people!

The photos above were made on Friday the 13th when a big crowd turned out for the Mountain Meadows‘ November “Friday Forum” to hear me talk about the way I look at new opportunities for seniors who willing to invest in cheap laptops or netbooks and learn to use free Cloud apps. New online ways to engage in lifetime learning, telehealth options, telemedicine options, meaningful online community participation, inexpensive (or free) connection to family members and other caregivers – wherever they are! And so much more… My deepest thanks to Cindy Earle and Hunter Hill for the photos!

I’m just crazy about my neighbors at Mountain Meadows! They’re all so smart! And they’ve moved into this community to manage their lives in new ways while they “Age in Place.” Coming to live among them has been a life-changing experience for me, personally. As a group, they’re deeply committed both to their own lifetime learning and to maintaining healthy, active relationships with the people they care about – here and across the globe! So, over the next 6 months or more, I’m going to be taking groups of 12 of them “up in the Cloud,” using “Up, Up and Away” as the vehicle. If the first group’s success was any indication of what’s to come for Mountain Meadows, this community will soon be setting a national standard for active, senior communities using the internet, social media, and virtual meeting technologies to optimize resources for “Aging in Place.”

I’m excited about “Up, Up and Away!”! And I’m looking for opportunities to offer it locally while I also finish a train-the-trainer program so that people who would like to can offer it in your areas.

I very much want to share my introductory talk, “Computer Frustrate Me – Why Should I Care About Them?” with churches, clubs, professional groups and at professional conferences several times a month during December, January and February and on into 2010. But I don’t know how to do this without investing lots of time or money on marketing.

Got any ideas?

Okay friends, here we go. I’ve been promising some new material for The Virtual Meeting Coach Show for the last several weeks. I’ve got a window of time today to post the first in a series of conversations I’ve been having with virtual meeting pros. The series is called Virtual Meeting Masters and I intend to use it to provide you with cutting-edge advice from the pros so that you can become a “virtual meeting master,” too.

I’ve been talking with people who fully understand the tremendous potential of virtual meeting tools, web conferencing, online meetings – whatever you want to call real-time dialogue with your coworkers, clients, customers, suppliers, students, patients, and other people who you’re working with.

Hunting up these folks and finding new ways to capture our conversations has been a blast! Thanks in large part to the ingenuity and persistence of my partner-in-crime, Tom Carroll, of Evolutionary Learning, we have a new kind of video format for you to enjoy along with some high-quality audio-only podcasts.

This first show is a short, powerful conversation with best-selling author Sharon Drew Morgen. Sharon Drew just released a new book last week on Amazon called “Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and What You Can Do About It.”

I’ve been following Sharon Drew’s work for many years now and this is, without a doubt, the best book she’s written. It couldn’t be more timely. The book elegantly many things we all need to bear in mind as we work together to help each other move ahead in this crazy economy.

Sharon Drew is famous for helping people speed up the process of long-term or complex sales but the real wisdom she has to share in this particular book goes far beyond sales. She understands the process of change and her way of looking at change makes it clear how we can either help or hinder people we’re working with as they make their best decisions about incorporating new solutions into their systems.

Whether you’re looking to speed up the sales cycle on a complex sale, train or coach clients in new ways of doing things, or boost the productivity of distance workteams, there’s a lot for all of us in this conversation. I hope you enjoy it. If you like it, by all means, pick up a copy of Dirty Little Secrets. You can get one here.

As always, we like reading your comments and requests for future shows.

Coming up next… a fascinating conversation about providing telehealth care using live virtual meetings.

I’ve been in a flurry of local activity for the last 10 days or so and every conversation has come back to this question:

“What are you doing to prepare yourself and your people to respond in real-time to the tidal wave of buyers, patients, learners, workers, and clients who are already online now shopping for what you have to offer?”

This little slide show does a masterful job of outlining the issues and some of the challenges facing people working in the arenas of telehealth, telemedicine, and the other domains covered by connected health.

But the issues are the same for people who want to learn from you online, people who want to buy houses from you online, people who want to work with you online, and clients who want you to consult with them online. Take a look:

So what’s your plan? How are you gearing up to serve digital consumers?

They’re already online looking for what they want. And if you want them to “meet” with you, you need to be able to meet them digitally. Virtually. Online.

If you’re not sure how to get started safely – and confidently – please let me help you start stepping through a simple way you can start using virtual meetings to serve e-buyers, e-patients, e-learners, and e-clients the way they want to be served by you!

Real-time virtual meetings aren’t rocket science, friends. And, if you’re not already using virtual meetings to empower digital buyers, digital patients, digital learners, and digital clients, time’s a’wasting… You’d better believe it: your competition is gearing up right now.